Studio Brief 2 - Going Live

In this task, we had to enter a competition to our choosing from the listed 5.

Loop de Loop // 11 Second Club // YCN // D&AD // Character Design Challenge

I looked into Loop de Loop and Character Design Challenge. 

The Character Design Challenge is held on Facebook and each month, a theme will be set where participants will post their illustrations.

Loop de Loop is a animation competition where a word will be given each month. From the word, we will have to think and illustrate that word through an animation short that loops. 

Choosing between the two, I wanted to enter into the Loop de Loop competition. 

The challenge given is the word Mushy. 

With the prompt given, I started to work on the animation and here's the result.

Mushy Animation [LoopdeLoop]

 

Looking at existing submission, a lot of the contestants based their shorts on fruits, food with some abstract. 

I was stuck on thinking for a unique concept; however I eventually came up with this concept, Starship melting down planets with its' destruction ray inspired by the Space theme from the documentary module.

Proof of Submission